STORY OF DESILK

Founder Văn Hằng and Art Director Minh Pham

Everything has its own story. With DeSilk's silk products, it is the story of finding the beauty of Vietnam today. The dedication and meticulousness of skilled craftsmen and their secret of silkworm care, silk nursery, and silk weaving are passed down through generations in combination with modern technology. DeSilk's message is to let the world know that Vietnamese silk is not only good but also very beautiful because of its special designs, showing Vietnamese culture, landscape, and history.

Tradition meets technology

Mulberry cultivation, silkworm rearing, silk nursery, and silk weaving have been a part of Vietnamese culture for centuries with the ancestor recognized as Princess Thieu Hoa, daughter of the 6th Hung King. In the past, Vietnamese silk products were known as rare items and usually used as tributes to the imperial court as well as to trade with foreign countries with high economic value. Nowadays, there are still many famous traditional silk villages with craftsmen who continue to maintain the profession of their ancestors.

DeSilk wants to promote the Vietnamese silk culture and bring a breath of fresh air by blending craftsmanship with modern technology. In every product, there is a blend of traditional weaving and digital printing to create masterpieces that highlight the soul of the weaver, the nuances and colors that only digital printing technology can produce.

Textile factory in Bao Boc

East meet West

DeSilk's highlights are beautiful designs, inspired by nature, culture, craftsmanship of east, which decoded and recreated with a modern, sophisticated western style.

The man who breathes life into the designs is Art Director Minh Pham. He is a Vietnamese-Swiss who studied design in Paris (France) and has collaborated with many major fashion brands in the world. Like many Vietnamese expatriates, he wanted to return and dedicate himself to his homeland. The chance to meet and empathize with founder Van Hang's love of silk and business philosophy, he agreed to take on the position of DeSilk's Art Director.

Silk's predestined relationship with the beholder

DeSilk products are incredibly enchanting. Some people are fascinated by the image of the bright Lotus, some people are impressed with the sophisticated Eggshell Lacquer, some people are interested in the luxurious Gold Gilding, others are passionate about the Keo Pagoda bearing a spiritual imprint... They find attractive in silk products that they choiced and take pride in wearing them.

CEO Van Hang introduces DeSilk to diplomats at the International Women's Day Celebration Gathering 2021

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VISION

DeSilk aims to become the leading luxury silk brand in Vietnam, confidently competing with major fashion brands in the world.

This is an ambitious goal, but with the talent and enthusiasm of the Board of Directors, the strict management, discipline and precision of the Swiss design team, the DeSilk "boat" has been on the way of redefining the Vietnamese luxury brand, step by step affirming the position of Vietnamese silk on the world map.

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MISSION

• Serving and bringing value to customers with silk products "made in Vietnam" approaching prestigious foreign brands.
• Arousing pride with traditional silk craft with its own identity of Vietnam.
• Honoring the nature, culture, and traditional crafts of Vietnam.
• Promoting the skill of the hardworking Vietnamese craftsman with skillful hands and creative mind, constantly rising.

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VALUES

• Attentive service always focuses on customers.
• Breakthrough design with beautiful patterns and textures honoring the traditional beauty of Vietnam under a fresh and modern look.
• Strict production process with 100% DeSilk products made from the best natural silk of Bao Loc, Lam Dong, which is known as the capital of Vietnam's new silk industry. Printed in a high-tech printing workshop, machined and finished by the most skilled craftsmen.
• DeSilk's products have all the characteristics of natural silk, contain auspicious energy, the quintessence of nature, are meaningful, luxurious and classy gifts for officials, businessmen, politicians and anyone who loves Vietnamese silk.