Quite obviously I took the lotus flowers as the source of inspiration not only because it is the beautiful flowers you can find in Vietnam but also because of cultural aspects and symbolism. As you may or may not know the lotus actually grew from really muddy water and it really holds such beautiful pedals and emerges from such disgusting which is the mud. It represents the greet and how people can overcome adversity in order to become something new and beautiful. And that really remind me of Vietnamese people through history, how it could actually overcome all the disadvantages.
Minh Pham - Art Director